How Do You Fashion

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Style Voices: April Soderstrom

Style Voices: April Soderstrom

Is it possible to fall in love with jewelry? One look at the featherweight earrings by this week's Style Voices girl crush and we think you'll agree...the answer is YES. What we didn't realize was that we'd fall in love the with designer as much as the pieces themselves. April Soderstrom makes every item in her eponymous line by hand. In her apartment. While listening to podcasts like Serial. The girl doesn't even have a TV. That's major productivity #goals in our book. Read on to learn where she gets her style inspiration and to find out what silhouette trend changed her getting-dressed life.

Name?  April Soderstrom

Age? 31

Married? Kids? Pets? None at the moment—all hopefully someday!

Where do you work and what do you do? I live in Boston, MA and I'm a jewelry designer for my own line

Do you have a work-week “uniform”? Jeans and a tee shirt!  I work from home and like to be comfortable, and I don't want to ever be too concerned about ruining my clothes during the jewelry making process.

When you wake up on Saturday morning and start your day, what are you typically wearing?  I like to head to the gym on Saturday mornings so yoga gear and some brightly colored sneakers to wake me up are usually how I start my weekends.

What fashion discovery changed your getting-dressed routine? High-waisted jeans! I pray they never go out of style. I have a long torso and short legs and the high-rise silhouette helps elongate my shape.

Is there an item you wear that gets you compliments no matter how many times you wear it? My jewelry! As a jewelry designer it always makes my day when someone notices a piece of my jewelry I'm wearing and comments on it. I've really focused on buying clothing and creating a personal style that best shows off my creations.

What are your favorite places to shop? I'm a big fan of Madewell, Intermix, and since I love a good sale I find myself on Rue La La way more than I should be!

Where do you get style inspiration? Whenever I create a new pieces of jewelry I instantly start thinking of how I can style around it, dress it up, or dress it down, and I usually find my style inspiration that way.

What's the best style advice you've ever been given? Buy staple pieces! A great pair of jeans, amazing leather jacket, and everyday pair of leather booties will be worth every penny in the long run.

If this store disappeared you would die. Hmmmm, does Whole Foods count?

Do you have any tips or hacks for getting dressed every day? If it doesn't feel right, don't do it. There will always be trends and things that it feels like "everyone" is wearing, but if it's not for you just wait it out and it too shall pass.

What's your signature look? White loose-fitting tee, leather bomber jacket, skinny ripped jeans, and some fun jewelry to make it feel just a little more girly. I love a good combo of edgy and feminine.

We all know beauty goes hand in hand with fashion...what is your no-fail 5-minute beauty routine? Moisturize, conceal, and add mascara! If I can squeeze in those three steps before rushing out the door, I feel like it's just enough to give me a little bit of a fresh face to attack the day.

Want more from April? Follow her on Instagram and Twitter @aprilsoderstrom or find her on Facebook at April Soderstrom Jewelry.

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